General theoretic approaches to development of the concept of potentialogical analysis of the potential of interacting processes of the economic system

The article reveals the essence of the potential of interacting processes of the economic system, identifies its main components and describes them for purposes of analytical identification. It offers the concept of potentialogical analysis of the potential of interacting processes of a company, the specific feature of which is observance of the modality criterion, which allows consideration of the potential of interacting processes of the economic system from the point of view of a necessary, real or possible levels of development and relevant directions of potentiation: structuralism (structurisation); deconstruction or constructionism (construction).