GENERATING INNOVATIONS THROUGHANALOGIES

In this paper we explore how knowledge brokers – specialised design and engineeringcompanies offering services to clients in diverse industries – use analogies for productdevelopment. Our research is based on interviews with project leaders of 13 knowledgebrokering companies. The interviews focused on product development projects in whichanalogies were used. First, we categorize these cases according to the motivation to useanalogies (efficiency vs. innovativeness). Second, we describe and analyse the process ofusing analogies. Our results show...