Generation alpha's attitudes toward mobile advertising
Regina Jihea Ahn, Beatriz Feijoo, Charo Sádaba and Erika Fernández-Gómez
| Year of publication: |
2025
|
|---|---|
| Authors: | Ahn, Regina ; Feijoo, Beatriz ; Sádaba, Charo ; Fernández-Gómez, Erika |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 26.2025, 4, p. 645-664
|
| Subject: | Advertising attitudes | Advertising exposure | Behavioral intentions | Generation alpha | Mobile advertising | Mobile phone ownership | Werbung | Advertising | Mobiltelefon | Mobile phone | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-09-2024-2256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015421539