Generation-C : creative consumers in a world of intellectual property rights
Jan H. Kietzmann; Ian Angell
| Year of publication: |
2014
|
|---|---|
| Authors: | Kietzmann, Jan H. ; Angell, Ian O. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 1, p. 86-98
|
| Subject: | creative consumers | lead users | creativity | intellectual property | IP | digital rights | DRM | user generated | UGC | social media | Facebool | Twitter | innovation | product development | generation-C | Social Web | Social web | Immaterialgüterrechte | Intellectual property rights | Kreativität | Creativity | Innovation | Kundenintegration | Customer integration | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Kreativsektor | Creative industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399459