Generation X vs. Generation Y – a decade of online shopping
Year of publication: |
July 2016
|
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Authors: | Lissitsa, Sabina ; Kol, Ofrit |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 304-312
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Subject: | Online shopping | Generation X | Generation Y | Digital divide | Repeated cross-sectional study | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Digitale Spaltung |
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