Generation Y's behavioural usage of small businesses' retail websites : gender difference
Allen Lim, Chai Lee Goi, Peter Dell and Mei Teh Goi
| Year of publication: |
2024
|
|---|---|
| Authors: | Lim, Allen ; Goi, Chai Lee ; Dell, Peter ; Mei Teh Goi |
| Published in: |
Journal of science and technology policy management : JSTPM. - Bingley : Emerald, ISSN 2053-4639, ZDB-ID 2771727-6. - Vol. 15.2024, 6, p. 1202-1222
|
| Subject: | UTAUT2 | Generation Y | Behavioural usage | Small businesses' retail websites | Website | KMU | SME | Einzelhandel | Retail trade | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTPM-10-2022-0170 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015199672