Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?

Patrícia Ianelli Rocha, Marina Lourenção, Adriano Alves Teixeira, Elton Gean Araújo, Janaina de Moura Engracia Giraldi and Jorge Henrique Caldeira de Oliveira

Year of publication:	2023
Authors:	Rocha, Patrícia Ianelli ; Lourenção, Marina Toledo de Arruda ; Teixeira, Adriano Alves ; Araújo, Elton Gean ; Giraldi, Janaina de Moura Engracia ; Oliveira, Jorge Henrique Caldeira de
Subject:	Attitude \| Native advertisements \| Sponsorship disclosure \| Transparency perception \| Visual attention \| Sponsoring \| Sponsorship \| Konsumentenverhalten \| Consumer behaviour \| Werbewirkung \| Advertising effects \| Wahrnehmung \| Perception \| Unternehmenspublizität \| Corporate disclosure \| Werbung \| Advertising \| Öffentlichkeitsarbeit \| Public relations

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/YC-03-2022-1497 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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