Generations and their preferences for loyalty program rewards in supermarket retailing
Giada Salvietti, Marco Ieva, and Cristina Ziliani
| Year of publication: |
2023
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|---|---|
| Authors: | Salvietti, Giada ; Ieva, Marco ; Ziliani, Cristina |
| Published in: |
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-32894-7. - 2023, p. 57-64
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| Subject: | generational cohort theory | loyalty program | reward type | Supermarket retailing | Lebensmitteleinzelhandel | Food retailing | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-32894-7_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289837