Generative AI for growth hacking : how startups use generative AI in their growth strategies
Arash Rezazadeh, Marco Kohns, René Bohnsack, Nuno António, Paulo Rita
| Year of publication: |
2025
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| Authors: | Rezazadeh, Arash ; Kohns, Marco ; Bohnsack, René ; António, Nuno ; Rita, Paulo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 192.2025, Art.-No. 115320, p. 1-16
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| Subject: | AI capabilities | Generative AI | Growth hacking | Large Language Models | Startup | Unternehmensgründung | Business start-up | Wirtschaftswachstum | Economic growth | Unternehmenswachstum | Firm growth | Künstliche Intelligenz | Artificial intelligence | Generationengerechtigkeit | Intergenerational equity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115320 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422449