Generic Product Strategies for Emerging Market Exports into Triad Nation Markets: A Mimetic Isomorphism Approach
| Year of publication: |
2005
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|---|---|
| Authors: | Brouthers, Lance Eliot ; O'Donnell, Edward ; Hadjimarcou, John |
| Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 2424976. - Vol. 42.2005, 1, p. 225
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