Geographic information system in hospitality : spatial clustering of hotels based on marketing variables
María B. Marín-Carrillo, María Illescas-Manzano, Manuel Sánchez-Pérez, Sergio Martínez-Puertas
| Year of publication: |
2025
|
|---|---|
| Authors: | Marín-Carrillo, María B. ; Illescas-Manzano, María ; Sánchez-Pérez, Manuel ; Martínez-Puertas, Sergio |
| Published in: |
Disruptions, Diversity, and Ethics in Marketing : First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-70488-8. - 2025, p. 19-37
|
| Subject: | Geographic information system | Geomarketing | GIS | Hospitality | Hotspot analysis | Restaurants | Spatial analysis | Geoinformationssystem | Krankenhaus | Hospital | Informationssystem | Information system | Regionales Cluster | Regional cluster | Räumliche Interaktion | Spatial interaction | Hotellerie | Hotel industry | Räumliche Verteilung | Spatial distribution | Gastronomie | Restaurant industry | Geographie | Geography | Gastgewerbe | Hospitality industry | Regionalökonomik | Regional economics | Regionalwissenschaft | Regional science |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-70488-8_2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117934