Geomarketing models in supermarket location strategies
Amparo Baviera-Puig, Juan Buitrago-Vera, Carmen Escriba-Perez
| Year of publication: |
December 2016
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|---|---|
| Authors: | Baviera-Puig, Amparo ; Buitrago-Vera, Juan ; Escriba-Perez, Carmen |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 17.2016, 6, p. 1205-1221
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| Subject: | geomarketing | retail location theory | geographic information systems (GIS) | multiplicative competitive interaction model (MCI) | business planning | trade area | neural networks | spatial organization | Einzelhandelsstandort | Retail location | Lebensmitteleinzelhandel | Food retailing | Betriebliche Standortwahl | Firm location choice | Neuronale Netze | Neural networks | Geoinformationssystem | Geographic information system | Standorttheorie | Location theory | Informationssystem | Information system | Räumliche Interaktion | Spatial interaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2015.1113198 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626124