German and Anglo-Saxon approaches on services and services marketing : taking stock - looking ahead
Year of publication: |
2008
|
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Authors: | Haase, Michaela ; Chatrath, Stefan ; Saab, Samy |
Publisher: |
Berlin : Marketing-Dep. der Freien Univ. |
Subject: | Dienstleistung | Marketing | Deutschland |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [nbn-resolving.de] |
Extent: | IV, 39 Bl. : graph. Darst. Elektronische Ressource(n) im Fernzugriff |
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Series: | Berliner Reihe zum Marketing : Arbeitspapier. - Berlin : Marketing-Dep. der Freien Univ.. - Vol. Nr. 4 |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-932226-08-3 |
Classification: | Dienstleistungen: Allgemeines ; Marketing |
Source: |
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