The Color of Beauty - How do you make consumer brands work overseas? American marketers could learn a lot from the stunning successes of the French cosmetics company L'Oréal.
Morais, Richard C.,
OutFront - Eau de Toilette Training - The latest fad from Europe: (USD)50 kiddie perfumes.
Companies, People, Ideas - Breach Of Privacy? - The rich protect their assets in "confidential" accounts. They may be buying less confidentiality than they think