Gesundheitsmarketing : Patientenempowerment als Kernkompetenz
von Fred Harms und Dorothee Gänshirt
| Year of publication: |
2005
|
|---|---|
| Authors: | Harms, Fred ; Gänshirt, Dorothee |
| Other Persons: | Ahlert, Dorothee (contributor) ; Fantapié Altobelli, Claudia (contributor) |
| Publisher: |
Stuttgart : Lucius & Lucius |
| Subject: | Pharmaindustrie | Pharmaceutical industry | Marketing | Beziehungsmarketing | Relationship marketing | Gesundheitswesen | Health care system | Mobile Marketing | Mobile marketing | Internet | Pharmahandel | Pharmaceutical distributors | Innovation | Deutschland | Germany | Pharmazeutische Industrie | Kundenmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XXIX, 496 S Ill., graph. Darst 24 cm |
|---|---|
| Series: | Forum Marketing & Management : Probleme, Konzepte, Lösungen. - Stuttgart : Lucius & Lucius, ZDB-ID 2027587-0. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Herausgeber der Serie und von Bd. 6 : u.a. ...Claudia Fantapie-Altobelli ... Literaturangaben Gb. : EUR 59.00, sfr 100.00 |
| ISBN: | 3-8282-0317-5 |
| Classification: | Gesundheitsökonomie ; Marketing ; Gesundheitswesen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002850938