Extent:
XXV, 275 S.
graph. Darst.
210 mm x 148 mm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Dissertation ; Thesis
Language: German
Thesis:
Zugl.: Marburg, Philipps-Univ., Diss., 2008
ISBN: 978-3-8349-1662-4
Classification: Marketing
Source: