Get fat fast : surviving Stage-Gate in NPD
Kim Van Oorschot, Kishore Sengupta, Henk Akkermans, and Luk Van Wassenhove
| Year of publication: |
2010
|
|---|---|
| Authors: | Van Oorschot, Kim ; Sengupta, Kishore ; Akkermans, Henk ; Van Wassenhove, Luk N. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 6, p. 828-839
|
| Subject: | Produktentwicklung | New product development | Produktlebenszyklus | Product life cycle | Portfolio-Management | Portfolio selection |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008736685