Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism
| Year of publication: |
2008
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|---|---|
| Authors: | Poels, Karolien ; Dewitte, Siegfried |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 37.2008, 4, p. 63-74
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