Getting "Customer lock on" through innovation in services
Sandra Vandermerwe
| Year of publication: |
2003
|
|---|---|
| Authors: | VanDerMerwe, Sandra |
| Published in: |
Service innovation : organizational responses to technological opportunities & market imperatives. - London [u.a.] : Imperial College Press, ISBN 1-86094-367-5. - 2003, p. 55-80
|
| Subject: | Dienstleistungssektor | Service industry | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003566861