Getting Motivated by Ernest Dichter : The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask Why?

Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask """"Why?"""" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of the author arranged in such a way that they hang together as psychological chain reactions rather than in a chronological or systematic fashion. This book is organized into 27 chapters with each chapter representing a specific experience that depicts a lesson in life. This book is a valuable resource for sociologi

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Year of publication:	2014
Authors:	Dichter, Ernest
Publisher:	Burlington : Elsevier Science

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Front Cover; Getting Motivated: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?""; Copyright Page; Table of Contents; Introduction; Chapter 1. A Dish of Lentils; Chapter 2. Rue De L'Admiral Mouchet, Paris V (EME); Chapter 3. How I Survived Jail With the Help of a Hungarian Salami; Chapter 4. The Sales Pitch Which Saved My Life; Chapter 5. I Was Just Lucky, I Guess; Chapter 6. How I Almost Lost My Viennese Accent; Chapter 7. Insecurity-The Key to Success; Chapter 8. Have You Tried Making Love Under Water?; Chapter 9. Vacation From Myself
Chapter 10. Why Not Live in a Castle?Chapter 11. Don't Flush!; Chapter 12. Thank You, Mr. Packard; Chapter 13. Sex and Sales; Chapter 14. My Presidents: Those Who Did and Those Who Didn't Make It; Chapter 15. How I Discovered Today's Caveman; Chapter 16. Fear of Embarrassment or Fear of Death; Chapter 17. How I Turned My Heart Attack Into Hard Cash; Chapter 18. Does a Hard Boiled Egg Have a Soul?; Chapter 19. Congratulations, You Are Now a Public Speaker; Chapter 20. I Know I Can Afford Cold Cuts, But Still; Chapter 21. Suppose I Were as Devilish as Some Think I Am
Chapter 22. Column A or Column B?Chapter 23. Stop the Mama Business; Chapter 24. Things that Puzzle Me; Chapter 25. How Not to Be Afraid When Chopping Down a Tree; Chapter 26. It Ain't Necessarily So; Chapter 27. Which Way to Happiness, Please?; Index; About the Author

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