Gift contagion in online groups : evidence from virtual red packets
Yuan Yuan, Tracy Xiao Liu, Chenhao Tan, Qian Chen, Alex Sandy Pentland, Jie Tang
| Year of publication: |
2024
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|---|---|
| Authors: | Yuan, Yuan ; Liu, Tracy Xiao ; Tan, Chenhao ; Chen, Qian ; Pentland, Alex ; Tang, Jie |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 7, p. 4465-4479
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| Subject: | gift giving | online groups | red packets | social contagion | social network | Soziales Netzwerk | Social network | Social Web | Social web | Geschenk | Gifts | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2023.4906 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015045916