Gift or donation? : increase the effectiveness of charitable solicitation through framing charitable giving as a gift
Phyllis Xue Wang, Yijie Wang, and Yuwei Jiang
| Year of publication: |
2023
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| Authors: | Wang, Xue Phyllis ; Wang, Yijie ; Jiang, Yuwei |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 1, p. 133-147
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| Subject: | charitable giving | semantic framing | social distance | social exchange | Fundraising | Wohltätigkeit | Charity | Altruismus | Altruism | Motivation | Experiment | Geschenk | Gifts | Soziale Beziehungen | Social relations | Austauschtheorie | Social exchange theory | Konsumentenverhalten | Consumer behaviour | Gemeinnützige Organisation | Charitable organization | Prospect Theory | Prospect theory | Soziales Verhalten | Social behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221081506 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474433