Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Farnoush Reshadi, Julian Givi, Gopal Das
| Year of publication: |
2023
|
|---|---|
| Authors: | Reshadi, Farnoush ; Givi, Julian ; Das, Gopal |
| Subject: | digital gifts | gift giving | self-other decision making | social norms | Geschenk | Gifts | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism | Soziale Norm | Social norm | Austauschtheorie | Social exchange theory | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21790 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290873