Giving electronic word of mouth (eWOM) as a prepurchase behavior : the case of online group buying
Weng Marc Lim, Pervaiz Khalid Ahmed, Md Yunus Ali
| Year of publication: |
2022
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| Authors: | Lim, Weng Marc ; Ahmed, Pervaiz Khalid ; Md. Yunus Ali |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 582-604
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| Subject: | Buyer aggregation | Discount pricing | Electronic word of mouth | eWOM | Marketing mix | Message framing | Online group buying | Prepurchase | Product classification | Recommendation | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Internet | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.03.093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271449