"The giving layer of the internet" : a critical history of GoFundMe's reputation management, platform governance, and communication strategies in capturing peer-to-peer and charitable giving markets
Year of publication: |
2023
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Authors: | Wade, Matt |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 28.2023, 4, Art.-No. e1777, p. 1-18
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Subject: | fundraising ethics | crowdfunding | GoFundMe | platform governance | reputation management | Fundraising | Firmenimage | Corporate reputation | Digitale Plattform | Digital platform | Crowdfunding | Reputation | Internet | Wohltätigkeit | Charity | Social Web | Social web |
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