Giving over selling : advertising for the social enterprise
Year of publication: |
2023
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Authors: | Coleman, Joshua T. |
Published in: |
The journal of business strategy. - Bradford : Emerald Group Publ., ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 44.2023, 4, p. 191-199
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Subject: | Advertising | Cause-related marketing | Cue congruency theory | Message cues | Social enterprise | Social entrepreneurship | Sozialwirtschaft | Social economy | Werbung | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Social Marketing | Social marketing |
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