Global advertising in a global culture
Thomas H. P. Gould
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Gould, Thomas H. P ; Gould, Thomas H. P. |
| Publisher: |
Lanham : Rowman & Littlefield |
| Subject: | Internationales Marketing | International marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Globalisierung | Globalization |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvii, 235 Seiten 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP. - Includes bibliographical references and index AcknowledgmentsIntroduction -- Global history of advertising, part one (prior to 1993) -- Global history of advertising, part two (1993 and after) -- Culture transfer at web speed -- Individualism in an apps and culture world -- Apps and the small screen tv -- Individualism and the rise of the global consumer -- Online advertising and risk, elitism, and gender -- Children consumed by convergence via apps -- Education and porous cultural borders -- The future of e-advertising -- One world agency : governments and advertising, states and consumerism -- Index -- About the author. Acknowledgments Introduction Global history of advertising, part one (prior to 1993) Global history of advertising, part two (1993 and after) Culture transfer at web speed Individualism in an apps and culture world Apps and the small screen tv Individualism and the rise of the global consumer Online advertising and risk, elitism, and gender Children consumed by convergence via apps Education and porous cultural borders The future of e-advertising One world agency : governments and advertising, states and consumerism Index About the author |
| ISBN: | 978-0-8108-8643-8 ; 978-0-8108-8644-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418396