Global brand strategy : world-wise marketing in the age of branding
Jan-Benedict Steenkamp
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Steenkamp, Jan-Benedict E. M. |
| Publisher: |
London : Palgrave Macmillan |
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Welt | World | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] |
| Extent: | xxiv, 319 Seiten 41 Illustrationen 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-349-94993-9 ; 1-349-94993-0 ; 978-1-349-94994-6 |
| Other identifiers: | 10.1057/978-1-349-94994-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523442