Extent:
VI, 163 S.
graph. Darst.
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Includes index
Preface -- Introduction: the puzzle and the overview -- In search of answers for being global and local -- Sony Vaio : a portable and good-looking market niche -- Toyota Prius : call for next century induced hybrid technology -- Canon bubble jet printer : 13-year journey to product -- Innovation and geography -- List of interviewees -- Reference -- Index.
1209
ISBN: 978-1-4094-2146-7 ; 978-1-4094-2147-4
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009618274