Global consumer innovativeness and consumer electronic product adoption
Year of publication: |
2013
|
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Authors: | Chao, Chih-Wei ; Reid, Mike ; Mavondo, Felix |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 4, p. 614-630
|
Subject: | Consumer innovativeness | New product adoption | Diffusion of product innovation | Consumers | New products | Product innovation | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption |
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