Global diversity : winning customers and engaging employees within world markets
Ernest Gundling and Anita Zanchettin
| Year of publication: |
2007
|
|---|---|
| Authors: | Gundling, Ernest ; Zanchettin, Anita |
| Publisher: |
Boston, Mass. [u.a.] : Brealey Internat. |
| Subject: | Internationaler Markt | International market | Nationalkultur | National culture | Interkulturelles Management | Cross-cultural management | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Soziale Gruppe | Social group | China | Ägypten | Egypt | Indien | India | Japan | Mexiko | Mexico | Russland | Russia | Großbritannien | United Kingdom | USA | United States | Auslandsgeschäft |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXI, 322 S. graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0609 |
| ISBN: | 978-1-904838-09-8 ; 1-904838-09-X |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003361551