Global giants and local stars: how changes in brand ownership affect competition
Vanessa Alviarez, Keith Head & Thierry Mayer
| Year of publication: |
04.11.20
|
|---|---|
| Authors: | Alviarez, Vanessa ; Head, Keith ; Mayer, Thierry |
| Publisher: |
Paris : CEPII |
| Subject: | Mergers | Markups | Globalisation | Competition | Globalisierung | Globalization | Internationaler Wettbewerb | International competition | Fusion | Merger | Wettbewerb | Markenführung | Brand management | Markenartikel | Brand | Welt | World | Mark-up Pricing | Mark-up pricing | Multinationales Unternehmen | Transnational corporation | Eigentümerstruktur | Ownership structure |
freely available
| Extent: | 1 Online-Ressource (circa 68 Seiten) Illustrationen |
|---|---|
| Series: | Working paper. - Paris : [Verlag nicht ermittelbar], ISSN 1293-2574, ZDB-ID 2167191-6. - Vol. no 2020, 13 (November) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012437125