Global Marketing Research: Is Extreme Response Style Influencing Your Results?
Year of publication: |
2000
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Authors: | Clarke III, Irvine |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 12.2000, 4, p. 91-112
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