Global marketing research
V. Kumar (Regents' Professor, Georgia State University)
| Year of publication: |
2015
|
|---|---|
| Authors: | Kumar, V. |
| Publisher: |
New Delhi : SAGE |
| Subject: | Internationale Marktforschung | International marketing research | Welt | World | Marktforschung | Forschungsmethode |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxvii, 517, 10 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-93-5150-750-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011385811