Global marketing strategy : an executive digest
Bodo B. Schlegelmilch
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Schlegelmilch, Bodo B. |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
[Cham] : Springer |
| Subject: | Internationales Marketing | International marketing | Vertrieb | Physical distribution | Lieferkette | Supply chain | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xxvii, 249 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-319-26277-2 ; 978-3-319-26279-6 |
| Other identifiers: | 10.1007/978-3-319-26279-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011549