Global multi-sport events : content strategy for driving fan engagement on Twitter
R.V. Shabbirhusain, Balamurugan Annamalai and Shabana Chandrasekaran
| Year of publication: |
2023
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|---|---|
| Authors: | Shabbirhusain RV ; Annamalai, Balamurugan ; Chandrasekaran, Shabana |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 13.2023, 4, p. 450-469
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| Subject: | Content orientation | Content strategy | Fan engagement | Media type | Olympic games | Social media | Sport | Twitter | Uses and gratifications theory | Social Web | Social web | Sportveranstaltung | Sport event | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-10-2022-0094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014317874