Global product quality and corporate social responsibility perceptions : a cross-national study of halo effects
Thomas J. Madden, Martin S. Roth, and William R. Dillon
| Year of publication: |
2012
|
|---|---|
| Authors: | Madden, Thomas Justin ; Roth, Martin S. ; Dillon, William R. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 20.2012, 1, p. 42-57
|
| Subject: | Produktqualität | Product quality | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Kraftfahrzeug | Motor vehicle | Kfz-Industrie | Automotive industry | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009520920