Global product : strategy, product lifecycle management and the billion customer question
John Stark
| Year of publication: |
2007
|
|---|---|
| Authors: | Stark, John |
| Publisher: |
[Goldaming] : Springer |
| Subject: | Produktpolitik | Strategisches Management | Globalisierung | Produktlebenszyklus | Portfoliomanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 215 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-8462-8914-9 ; 1-8462-8914-9 |
| Classification: | Fertigung |
| Source: |
Persistent link: https://www.econbiz.de/10004888635