Global Trends in European Alcoholic Drinks Consumption
|Year of publication:||
|Authors:||Smith, David E.; Solgaard, Hans Stubbe|
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 26.1998, 2, p. 80-85
The Dynamics of Shifts in European Alcoholic Drinks Consumption - Consumer behaviorists and marketing researchers are interested in the degree to which global convergence is occurring with respect to various consumer behavior dimensions, in the extent the consumption patterns are becoming more similar in different parts of the world. With increasing internationalization and cultural ...
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