Glocalization in service cultures : tensions in customers' service expectations and experiences
Year of publication: |
2023
|
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Authors: | Helkkula, Anu ; Arnould, Eric J. ; Chen, An |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 26.2023, 2, p. 233-250
|
Subject: | culture | glocalization | healthcare | resource integration | service expectations | service experience | Dienstleistungsqualität | Service quality | Gesundheitsversorgung | Health care | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Gesundheitswesen | Health care system | Dienstleistungsmanagement | Service management | Interkulturelles Management | Cross-cultural management |
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