Glocalization of marketplace cultures
Year of publication: |
2018
|
---|---|
Authors: | Ertimur, Burçak ; Coskuner-Balli, Gokcen |
Published in: |
Consumer culture theory. - Los Angeles : SAGE, ISBN 1-5264-2072-4. - 2018, p. 126-150
|
Subject: | Marketplace culture | Konsumtheorie | Consumption theory | Globalisierung | Globalization |
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