Go wide or go deep? : assortment strategy and order fulfillment in online retail
Sanjith Gopalakrishnan, Moksh Matta, Mona Imanpoor Yourdshahy, Vivek Choudhary
| Year of publication: |
2023
|
|---|---|
| Authors: | Gopalakrishnan, Sanjith ; Matta, Moksh ; Yourdshahy, Mona Imanpoor ; Choudhary, Vivek |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 25.2023, 3, p. 846-861
|
| Subject: | assortment planning | empirical operations | online retail | order fulfillment | Online-Handel | Online retailing | Einzelhandel | Retail trade | Sortiment | Retail assortment | Auftragsabwicklung | Order processing | Lieferkette | Supply chain | Lagermanagement | Warehouse management | Konsumentenverhalten | Consumer behaviour | Bestellung | Order |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2022.1156 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302732