Goal-based categorization: dynamic classification in the display advertising industry
Vern L. Glaser, Mariam Krikorian Atkinson, Peer C. Fiss
| Year of publication: |
2020
|
|---|---|
| Authors: | Glaser, Vern L. ; Atkinson, Mariam Krikorian ; Fiss, Peer C. |
| Subject: | categories | goal-based categorization | markets | online advertising | valuation | Online-Marketing | Internet marketing | Werbewirtschaft | Advertising industry | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0170840619883368 [DOI] 10.1177%2F0170840619883368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012270366