Goal-gradient point rewards can increase consumers' willingness to purchase poverty-alleviating products
Fei Zou, Mei Yang, Yanju Zhou, Yaling Deng, Baiwei Xie
| Year of publication: |
2024
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| Authors: | Zou, Fei ; Yang, Mei ; Zhou, Yanju ; Deng, Yaling ; Xie, Baiwei |
| Published in: |
Socio-economic planning sciences : the international journal of public sector decision-making. - Amsterdam [u.a.] : Elsevier Science, ISSN 0038-0121, ZDB-ID 1491145-0. - Vol. 92.2024, p. 1-16
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| Subject: | Goal-gradient point rewards | Piece-rate point rewards | Poverty-alleviating products | Prosocial behavior | Tournament point rewards | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Experiment | Leistungsanreiz | Performance incentive | Vergütungssystem | Compensation system | Leistungsentgelt | Performance pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.seps.2023.101788 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014528999