Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice
| Year of publication: |
2005
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|---|---|
| Authors: | Fishbach, Ayelet ; Dhar, Ravi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 32.2005, 3, p. 370-377
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