Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Cynthia B. Hanson
| Year of publication: |
2018
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|---|---|
| Authors: | Hanson, Cynthia B. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 1, p. 91-104
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| Subject: | advertising | content analysis | Facebook | native advertising | social media | sponsored messages | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Studierende | Students | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | Inhaltsanalyse | Content analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859033