"Going on a sensory adventure, a touchy subject?" : investigating haptic technology and consumer adventure orientation
Rory Francis Mulcahy and Aimee Riedel
| Year of publication: |
2022
|
|---|---|
| Authors: | Mulcahy, Rory Francis ; Riedel, Aimee |
| Subject: | Adventure | Haptics | Sensory marketing | Touch | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-11-2020-0244 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012879143