Going to great lengths in the pursuit of luxury : How longer brand names can enhance the luxury perception of a brand
| Year of publication: |
2019
|
|---|---|
| Authors: | Pathak, Abhishek ; Velasco, Carlos ; Petit, Olivia ; Calvert, Gemma Anne |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2019, 10 (22.07.), p. 951-963
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21247 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012084003