Who's who and who can we sue? Good marketing ideas can sometimes backfire if the legal ramifications of their initiation aren't properly considered. Make sure you understand the legal pitfalls of common branding in corporate groups.
|Year of publication:||
|Authors:||McKay, Maureen T. ; Gottheil, Murray|
Management : for strategic business ideas. - Mississauga, Ont : CMA Canada, ISSN 1490-4225, ZDB-ID 20723015. - Vol. 79.2005, 5, p. 28-31
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