Good to be novel? : understanding how idea feasibility affects idea adoption decision making in crowdsourcing
Kimmy Wa Chan, Stella Yiyan Li, John Jianjun Zhu
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Chan, Kimmy Wa ; Li, Stella Yiyan ; Zhu, John Jianjun |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 43.2018, p. 52-68
|
| Subject: | Idea novelty | Idea feasibility | Idea adoption | Path of least resistance | Ideation participation | Idea favorability | Kreativität | Creativity | Innovationsmanagement | Innovation management | Crowdsourcing | Innovationsdiffusion | Innovation diffusion | Vorschlagswesen | Employee suggestion system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011920062